LP&G MARKETING :: ART DIRECTOR :: Jun 2010 – Present
Worked on a diverse client list from concept to completion, collaborated with an evolving team in brainstorm sessions and throughout the design process on projects including international multimedia campaigns, product launches, branding, website re-designs, identity systems, exterior graphics, e-marketing, etc.. Responsible for the direction and visuals related to all agency self-promotional materials. Often personally generated copy and custom illustration to further bolster visual narrative and enhance UX.
LP&G MARKETING :: GRAPHIC DESIGNER :: Dec 2006 – Jun 2010
Joined the existing 10-person creative team of this award-winning agency with great pleasure. Initial responsibilities included graphic and ideation support for all departments and clients as well as being willing to assist in any capacity when deadlines were tight.
TNI PARTNERS :: GRAPHIC DESIGNER :: Feb 2005 – Dec 2006
On the creative team of an in-house marketing department that provided sales and branding service for two major newspaper publications and their subsidiaries. Developed identity systems, signage, and promotional materials for company sponsored events. Concepted and designed ads for print and online. Regularly performed press checks and photo direction.
ALPHAGRAPHICS :: GRAPHIC DESIGNER :: Oct 2004 – Feb 2005
Contributed as one half of a design tandem that provided creative services for all in-house projects and promotions, while also managing workloads for an established client list and those of all daily walk-in customers.
U OF A :: CAMPUS REC CENTER :: GRAPHIC DESIGNER :: Apr 2004 – Oct 2004
Performed as sole creative/designer in the marketing department of an expansive, state-of-the-art fitness and recreational center. Designed flyers, event logos, promotional graphics, and routinely updated their website.
U OF A :: ARIZONA DAILY WILDCAT :: ADVERTISING DESIGNER :: Jan 2004 – Oct 2004
Worked directly with account managers to help translate their clients’ ideas into highly effective print ads. Gained invaluable experience in the publishing industry, specifically in information design, page layout, and prepress.
GREAT SCOTT DESIGN :: DESIGN INTERN :: Jun 2003 – Jan 2004
Gathered real-life experience on the inner workings of a high volume, fast-paced design firm. Produced original illustration and graphics for brochures, ads and business collateral. Assisted with keeping workloads manageable for all designers, and ensured all deadlines were met.
UNIVERSITY OF ARIZONA
BFA – Visual Communications, Graphic Design Emphasis, 2005
Magna Cum Laude, Dean’s List 2000 – 2005
CONTACT :: rockyponce@gmail.com
