Hello! Feel free to read a bit about me here.
My actual, real name is Rocky, and it’s probably also the name of your dog, and that’s just fine. What do I do? Art Direction, Design, Illustration, Identity, Iconography, Photo Styling, Social Content, Packaging, Digital, Pretty Color Combos, some light Motion / Gif-ing, and I’ll even Write if you ask nicely.
Dollar Shave Club, PGA National Tour, The University of Arizona, Miraval Resorts, Canyon Ranch, Brake Masters, Headlands Center for the Arts, and AVEC Drinks are a few of the brands I’ve worked on. Not sure that matters, but I just want to start out being honest with each other.
I love Messi and Nadal. I am terrible at golf, baking, and not being peer pressured into group activities. I recently bought a motorcycle and discovered that splitting lanes in rush hour traffic is one of the best feelings ever. Look at my picture! I probably look older now.
Interested in work stuff? See below. Or just check out my LinkedIn.
Thanks for reading!
Experience
Dollar Shave Club
Sr. Designer » Art Director » Sr. Art Director
Apr 2015 – Present
Part of the award-winning in-house creative team that handles all its own marketing, advertising, digital, and packaging design. Concepted and executed fully-integrated campaigns and launched a number of new brand lines from scratch. Personally designed and illustrated the faces of two extremely successful suites of products in the skin care and cologne categories. Led multi-platform seasonal campaigns, wrote ads, styled photoshoots, developed illustration and icon systems, performed QA for international press checks and even presented in front of the entire company without boring the majority to sleep. Huge personal win.
LP&G Marketing
Graphic Designer » Art Director
Dec 2006 – Apr 2015
Worked on a diverse client list from concept to completion, collaborated with an evolving team in brainstorm sessions and throughout the design process on projects including international multimedia campaigns, product launches, branding, website re-designs, identity systems, exterior graphics, e-marketing, etc.. Responsible for the direction and visuals related to all agency self-promotional materials. Often personally generated copy and custom illustration to further bolster visual narrative and enhance UX.
TNI Partners
Graphic Designer
Feb 2005 – Dec 2006
On the creative team of an in-house marketing department that provided sales and branding service for two major newspaper publications and their subsidiaries. Developed identity systems, signage, and promotional materials for company sponsored events. Concepted and designed ads for print and online. Regularly performed press checks and photo direction.
Alphagraphics
Graphic Designer
Oct 2004 – Feb 2005
Contributed as one half of a design tandem that provided creative services for all in-house projects and promotions, while also managing workloads for an established client list and all daily walk-in requests.
University of Arizona : Campus Rec
Graphic Designer
Apr 2004 – Oct 2004
Performed as sole creative/designer in the marketing department of an expansive, state-of-the-art fitness and recreational center. Designed flyers, event logos, promotional graphics, and routinely updated their website.
University of Arizona : Daily Wildcat
Advertising Graphic Designer
Jan 2004 – Oct 2004
Worked directly with account managers to help translate their clients’ ideas into highly effective print ads. Gained invaluable experience in the publishing industry, specifically in information design, page layout, and prepress.
Great Scott Design
Design Intern
Jun 2003 – Jan 2004
Gathered real-life experience on the inner workings of a high volume, fast-paced design firm. Produced original illustration and graphics for brochures, ads and business collateral. Assisted with keeping workloads manageable for all designers, and ensured all deadlines were met.
Education
University of Arizona
Bachelor of Fine Arts – Visual Communications, Graphic Design Emphasis, 2005
Magna Cum Laude, Dean’s List 2000 – 2005